{"id":48833,"date":"2016-10-29T03:50:48","date_gmt":"2016-10-29T03:50:48","guid":{"rendered":"http:\/\/vipercapital.com.au\/?page_id=48833"},"modified":"2024-04-05T10:17:26","modified_gmt":"2024-04-04T23:17:26","slug":"what-we-invest-in","status":"publish","type":"page","link":"http:\/\/vipercapital.com.au\/what-we-invest-in\/","title":{"rendered":"What We Invest In"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; back_color=&#8221;color-rgdb&#8221; overlay_alpha=&#8221;100&#8243; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; style=&#8221;inherited&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_gallery el_id=&#8221;gallery-3377833&#8243; medias=&#8221;48843,48846,48844&#8243; gutter_size=&#8221;0&#8243; media_items=&#8221;media|nolink|original,media|nolink|original&#8221; screen_lg=&#8221;1000&#8243; screen_md=&#8221;600&#8243; screen_sm=&#8221;480&#8243; single_text=&#8221;under&#8221; single_overlay_color=&#8221;color-rgdb&#8221; single_overlay_opacity=&#8221;90&#8243; single_overlay_anim=&#8221;no&#8221; single_image_anim=&#8221;no&#8221; single_h_align=&#8221;center&#8221; single_reduced=&#8221;three_quarter&#8221; single_h_position=&#8221;center&#8221; single_padding=&#8221;2&#8243; single_text_reduced=&#8221;yes,yes,yes,yes&#8221; single_title_family=&#8221;font-762333&#8243; single_title_dimension=&#8221;h5&#8243; single_title_space=&#8221;fontspace-111509&#8243; single_border=&#8221;yes,yes,yes,yes&#8221; single_css_animation=&#8221;bottom-t-top&#8221; title=&#8221;Team&#8221; carousel_rtl=&#8221;&#8221; single_half_padding=&#8221;&#8221; single_title_serif=&#8221;&#8221; single_no_background=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; back_color=&#8221;color-rgdb&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243;][vc_column column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;4&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; column_width_pixel=&#8221;900&#8243; uncode_shortcode_id=&#8221;135673&#8243;][vc_column_text css_animation=&#8221;bottom-t-top&#8221; uncode_shortcode_id=&#8221;478828&#8243;]<\/p>\n<h2>Viper Capital will invest in a number of projects over the ensuing years, combining our own start-ups; businesses that are ready to launch but require our funding, and incubating existing early stage businesses with our form of marketing-led support.<\/h2>\n<p>[\/vc_column_text][vc_separator sep_color=&#8221;color-141026&#8243; css_animation=&#8221;bottom-t-top&#8221;][vc_column_text css_animation=&#8221;bottom-t-top&#8221; uncode_shortcode_id=&#8221;198917&#8243;]The sweet spot that Viper is keen to exploit includes:<\/p>\n<ul>\n<li>Marketing led businesses, where brand and\/or consumer awareness are critical, and majority of the businesses cost and DNA are in marketing\/media (spend).<\/li>\n<li>Categories of &gt; $1 billion in Australia of consumer\/retail value, with inherent marketing complacency or lack of innovation.<\/li>\n<li>100% digital businesses (no shipping, warehousing or FMCG). Tech based, but utilising existing IT to deliver the consumer benefit that underpins the business.<\/li>\n<li>Businesses where the product is essentially solely an online transaction.<\/li>\n<li>Businesses that have an inherent retention\/repeat purchase embedded within their model (subscription, pay-by-the-month etc) rather than perpetual customer\u00a0acquisition.<\/li>\n<li>Businesses that are aligned to the strategic plans, strengths and key categories of focus for the leading media companies.<\/li>\n<li>Businesses in growth categories, or with presence of high value competitors to provide opportunity for trade-sale exits.<\/li>\n<li>Businesses that cut out the middle man in regulated categories.<\/li>\n<li>Businesses in categories that are over-concentrated or overtly dis-aggregated\u00a0amongst current players.<\/li>\n<li>Businesses that are easily scalable.<\/li>\n<li>Businesses with opportunities beyond Australia.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; back_color=&#8221;color-rgdb&#8221; overlay_alpha=&#8221;100&#8243; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; style=&#8221;inherited&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What We Invest In - Viper Capital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/vipercapital.com.au\/what-we-invest-in\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What We Invest In - Viper Capital\" \/>\n<meta property=\"og:description\" content=\"[vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; back_color=&#8221;color-rgdb&#8221; overlay_alpha=&#8221;100&#8243; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; style=&#8221;inherited&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"http:\/\/vipercapital.com.au\/what-we-invest-in\/\" \/>\n<meta property=\"og:site_name\" content=\"Viper Capital\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-04T23:17:26+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/vipercapital.com.au\/what-we-invest-in\/\",\"url\":\"http:\/\/vipercapital.com.au\/what-we-invest-in\/\",\"name\":\"What We Invest In - Viper Capital\",\"isPartOf\":{\"@id\":\"http:\/\/vipercapital.com.au\/#website\"},\"datePublished\":\"2016-10-29T03:50:48+00:00\",\"dateModified\":\"2024-04-04T23:17:26+00:00\",\"breadcrumb\":{\"@id\":\"http:\/\/vipercapital.com.au\/what-we-invest-in\/#breadcrumb\"},\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/vipercapital.com.au\/what-we-invest-in\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/vipercapital.com.au\/what-we-invest-in\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/vipercapital.com.au\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What We Invest In\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/vipercapital.com.au\/#website\",\"url\":\"http:\/\/vipercapital.com.au\/\",\"name\":\"Viper Capital\",\"description\":\"Stealthy. 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