Viper Capital is a company structured around a new and unique business model.

We mould innovation for start-up businesses, or the incubation of early stage businesses, with the commercial rigour and outlook of a venture capitalist.

Viper’s returns are exclusively anchored in the IP and shareholding it holds in these businesses, termed ventures.

All of Viper’s ventures are consumer marketing-led business opportunities in line with the founding partners’ core skills. All ventures are clearly built behind a compelling consumer proposition. Viper then allies this with the rigorous application of consumer marketing process and a unique (media) funding model to provide advantage and scale.